THE THOUGHTFUL WEDDING WELCOME
Austin and I were married in June of 2014. For our wedding welcomes, we focused on a feeling of Southern Hospitality, in a way that reinforced our identity as a couple. A thoughtful wedding welcome conveyed our appreciation for our guests spending their time and money to join us for our special weekend. I wanted the look and feel of all the packaging and items to be cohesive with the invitation suite and reception design, which centered around a family crest that Brooklyn-based artist Happy Menocal designed for us. I went to great lengths to source certain details, and in the end I made purchases with 13 different retailers to find every detail that I desired. The 30 welcomes that were arranged took around 3 1/2 months to source and assemble, and everything was scattered around our dining room during this time. My bridesmaid Amy and I styled the gifts at the last minute and my hubby Austin delivered them to hotels just in the nick of time as guests arrived. It was an honor when Martha Stewart Weddings later published our wedding, along with the wedding welcomes, in its Summer 2015 print issue.
Through my own wedding welcome research and development, I realized how truly laborious it is to be thoughtful. It was with this insight that Austin and I founded House of Floralie. Our purpose is to reduce the time and effort it takes to give thoughtfully. Our vision is to inspire hospitality. As a client, you can rest assured that every detail of your wedding welcomes will be given the same time and attention as our own welcomes that were handcrafted years ago.
Virginia Artesian | Often voted the finest tasting water in the US, sourced from an ancient aquifer in Virginia.
Homemade Virginia Apple Pie Moonshine | We used an old Harris family recipe. I sourced food-safe cork topped bottles with foil stamped labels that matched our invitation suite.
Hand Poured Votive Candles | Perfumery is a little hobby of mine, so I developed two custom scents, Gillette’s Virginia Garden (the location of our first look was at my favorite Gillette garden on Monument Avenue) and Tobacco Plantation (I worked in brand management for Philip Morris at the time). I had our calligrapher pen the candle names and they were combined with elements from the crest for the labels.
Wildly American Soap Company “Love” Bath Bombs
Seed Packs | Along with Hummingbird Haven (a nod to the hummingbirds in our family crest), Sweet Pea (my Dad’s nickname for me), and Virginia Stock, we included a pack of sunflower seeds harvested from Gravel Hill, the Kelley family farm. This was a reference to Cedar Bluff, the Harris family farm, which grows a roadside sunflower patch each year for passersby to pick.
Lavender Fields Farm Lavender Sachets | Lovely on-palette aromatherapy treat from a local lavender farm in Glen Allen, Virginia.
Graves Mountain Mini Apple Butter Jars | Austin and I adore this Virginia- made apple butter. We finished them off with custom monogrammed swiss dot jar top covers and lavender velvet bows. We paired them with mini swiss and brie cheese wedges a 2-pack of Ukrop’s White House Rolls (not shown).
Health Warrior Chia Bars | Austin is CFO of this RVA-based natural foods startup, so it made good sense for us to include these superfood snacks.
Weekend Schedule & Father’s Day Brunch Invitation | Leveraging elements from our new family crest, as well as calligraphy, we included a weekend schedule. The day after the wedding happened to be Father’s Day, so we also invited out of town guests to a brunch in our suite at the Jefferson Hotel.
I sourced aubergine baskets and used a fine white shred as a stabilizer.
House of Floralie has a wide network of local, regional, national, and international makers. We have a concierge mentality, so we often go beyond the typical norms to secure the finest and most thoughtful solution for our clients. We can ship worldwide, and white glove delivery within a 10 mile radius of the 23221 zip code is always complimentary.
The more time we have to source and assemble, the more thoughtful the final product. That being said, we’ve made magic happen with less than 30 days notice. Our preference is to begin working with a bride 4 to 5 months prior to the wedding day. This will give us enough flexibility to develop unique concepts and source custom elements, when necessary.
At House of Floralie, we do not impose minimums. We find the cost of the wedding welcomes nearly always correlates to the contents, and quantities ordered. Our pricing includes all of the thought, labor, and communication required to ensure welcomes meet our clients high standards. For quantities between 25 to 75, we generally see costs between $50 and $100 per wedding welcome. For quantities between 100 to 200, we generally see costs between $25 and $50 per wedding welcome. These are very general guidelines, but at least they’ll give you an idea of what we typically see. Research and design fees may apply based on client needs.